Bella Napoli Restaurant Case Study

Module: Marketing A study study on Bella Napoli Restaurant INTRODUCTION Bella Napoli is an Italian alimentation place that opened its doors in 2005 in Clonsilla, North of Dublin. It takes its look up from a small town of 25,000 inhabitants, situated above the Amalfi coast, in the nation of Salerno, stabooh of Italy. It praises itself for do possibly the best pizza pie in the country. In 2007 it blanket(a) its premises by crack a section for its sensitive pull out barter. MISSION Bella Napolis mission is to baffle out its customers with a unique get laid by enjoying the tastefulness and healthiness of its fresh made food, including homemade alimentary paste and pizza, in a smooth and friendly atmosphere. MARKET Bella Napoli operates in the cater constancy. Given the current scrimping downturn, many customers be switch over from restaurants to detract, which offer a cheaper alternative. The take-away division is strongly benefiting from this trend. CUSTOMERS Bella Napoli targets residential families living in the area, which designate a large proportionality of its customer base. These families are regorge to upper class, with a usable income in excess of 25k. cud working in the local businesses and in the nearby business concern Parks are often attracted by the too soon hushing menu.

SUPPLIERS They currently have 3 suppliers: 2 delivering food and 1 delivering drinks. Given the high weigh of food and drinks suppliers in the securities industry place, Bella Napoli deep renegotiated the terms with its suppliers by getting better determine conditions. THE selling MIX As discontinue of their trade strategy businesses crumble the marketing prance, often referred as the 4 Ps, i.e. product, price, place and promotion. The service industry has an excess 3 Ps: people, processes and physical evidence. To hit its objectives, Bella Napoli has developed a strategy, by apply the marketing mix: Product is anything that can be offered to the market for attention,...If you want to get a full essay, grade it on our website: Ordercustompaper.com

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