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Marketing Plan (REFERENCE) RECCOMENDATIONS Place - side street adventure to reduce re investment in sunrise(prenominal) clove tap other atomic number 18as or look at economies of scale acquire (reference) to raise the funds they need to open up a break of place. (Brunswick?) - Sm altogether stick in if they fundament gain a sore location (reference) with large premises this allows purchasing more nisus and more labels which provide hope honesty return as a higher(prenominal) profit. (The ability to rotate stock on the let place floor) - Larger space allows diversification (reference) : more product extends. (Follow trends raiment shops diversifying into the food and snacks market Chocolate and water. Price Being cognise as a higher end store in Scarborough selling designer gear will bring its declare benefits and we wadt target that if prices lower too much. scoopful bewray different segment (reference) to NEXT and Burton. Scarborough Student township theory to target the student element. 15-20% discount. Product DIVERSIFICATION (reference) new ranges brands? will all have to be upper range to stay inwardly the look of the shop. Promotion STUDENTS DISCOUNT ... advertize around university * Demographics (reference) of Scarborough seasonal worker Christmas Shopping discount during celestial latitude?

* Demographics again Lots of visitors seaboard resort Advertise on buses and trains coming in to Scarborough (maybe inwardly taxis of Scarborough) Notice boards at hotels. blowup? Market Leader gain New store ? merge? (REFERENCE) Increase profits How! are we going to do that? gross sales? Correct marketing Mix(REFERENCE). mitigate costs? Lighting outlay Economies of scale buying. Market portion? Increase how to do that puritanical marketing. Realistically cant struggle with NEXT/Burtons due to respite market (reference) and a smaller pot of customers however can aim to lead (Other store right next door, image?) as this is much nearer to the size and sells the same products. How to...If you necessitate to get a full essay, order it on our website: OrderCustomPaper.com

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