Anlysing of Tv Commercial

The Selected TV Commercial We have selected a television advertisment of bKash, a Brack bank company, for our addicted assignment. bKash is a service providing company newly launched in Bangladesh which mission is to reserve financial services allowing people of Bangladesh to safely send and bugger off gold via mobile devices that are convenient, affordable and reliable. The TV commercial in expand Here on the add Sokhina is the main actress who is a garments worker and uses bKash regularly to send cash home to her family.She narrates how bKash has made her life so overmuch easier, and how it is transforming the lives of everyone around her too. How the some other people are being benefitted by bKash check to this advertisement are describing below. Her neighbor Milon is a driver who used to receive his salary in cash. Milon is happy because bKash is a better means to control his money safe as he does not have a bank account. He does not need to cash out the consentaneou s amount at a time. Ronnie is the son of the Chairman of Sokhinas resolution who is a university student and lives on campus away from home.He needs to pay his development fee urgently and calls his father to send him the money through bKash. He also assured his father not to be worried to recur the money as only he knows the pin code to engender the money cash. Soo it is secure even the cell phone is lost. Again her gentlewoman Nina buys some groceries from a nearby superstore and happily pays with bKash at the store. Nina likes paying with bKash as it is simple, convenient and she no longer needs to carry cash. According to the TV commercial at present sending or receiving money development bKash is only possible under Grameen Phone and Robi network throughout the country.WEB merge http//www. bkash. com/video/something-everyone If facing any problem please visit http//www. facebook. com/Zelius. Miraz? fref=ts scratch MARKET ANLYSIS Consumer markets can be segmented on the following guest characteristics. * Geographic * Demographic * Psychographic Geographic Target merchandise If we consider virtually the geographical site market for bKash on the basis of the advertisement thusly it would be the whole Bangladesh where the network of GP and Robi is available as it talks close to sending and receiving money from one end to another.Demographic Target Market Age People of ages 18 to 50. On the add we have seen that Ronnie, a university student, needs to use bKash for the payment of his tuition fees again on the other hand Sokhina sends money to her parents through bKash. So all of them are the target market of bkash. Gender Both male and female. Income People who earn money and do not both are the target market of bkash as it is providing one type of banking service. Occupation Service Holder, Driver, Students, Housewife, Farmers, Businessman etc. ccording to the advertisement only. Psychographic Target Market Social Class Lower, middle and upper. Attitude and beliefs credential conscious. Behavioral Target Market Benefits sought Sokhina the garment worker describes about the benefits of bKash. User status Potential and regular. OBJECTIVE OF THE ADVERTISEMENT The main mark of the advertisement is to attract the people of all sectors especially including garments workers, other turn away earning people, students and housewives to use the financial service of bKash. CONSUMER BEHAVIOR