Mass marketing

mint merchandising is the process involved in presenting products to the general public employ the mass media such as primetime television, radio, national newspapers, or magazines of general circulation. This is commonly done with products which appeal to or perceived to be useful to masses from all walks of life such as toothpaste, laundry detergent, or chafe pill. This is referred to as the traditional method of merchandising and was in use foresightful before specialized or tar mother-specific products came into being.Comp atomic number 18d to the judgment of direct merchandising, mass marketing is more expensive because it utilizes the traditional mass media which get through to a wider range of audience. For instance, it was estimated that in the 1960s, a single television spot aery simultaneously over the three television stations CBS, ABC, and NBC could already get a message across to 80% of women in the United States. (Bianco, Lowry, Berner, Arndt, Grover. 2004) local ize marketing, on the other hand, is a relatively new method in marketing where the marker customers are contacted directly through mail, electronic mail, or the telephone. This method relies heavily on a customer list created, maintained, and on a regular basis updated by a company or an advertising firm for the purpose. Organizations who are engaged in this method claim that their marketing efforts are mensural in terms of responses they receive from their targets.The system also allows them to conduct follow-ups in order to consummate sales, or extend after-sale services such as maintenance assistance or performance rating of their products. Basically, direct marketing allows you to focus limited resources where they are most likely to produce results evaluate the success of c adenosine monophosphateaigns accurately by analyzing responses and test your marketing you can target a representative sample of your target audience and see what delivers the shell response rates befo re developing a full campaign. (Business Link) The concept is catching fire.The result of a transatlantic survey of over euchre direct marketers and service providers conducted in 2006 and released January 11, 2007, showed that 85% of respondents expect their online direct marketing expenditures to increase in 2007. (Direct Marketing News)REFERENCESBianco, A., T. Lowry, R. Berner, M. Arndt, & R. Grover. (2004). The Vanishing MassMarket. BusinessWeek online. (Retrieved fromhttp//www.businessweek.com/magazine/ matter/04_28/b3891001_mz001.htm)Business Link. Direct Marketing the basics. (Retrieved from http//www.businesslink.gov.uk/bdotz/action/detail?r.l1=1073861169&r.13=1073902327&type=RESOURCES&itemID=1073790746&r.12=1073858842&r.s=sc)Direct Marketing News. Alterian finds 85% of marketing and service providers plan to increaseOnline spending in 2007. (Retrieved fromhttp//www.dmn.ca/ move/articles/vol109/vol109_b.htm)