Bongo.. Always American Made - Analysis Of Bongo Jeans Ad :: essays research papers

BONGO.. Always American Made - Analysis of Bongo Jeans Ad     This ad for Bongo jeans is from the April issue of Seventeen magazine.The ad gives no written description of the product. Only symbols and hiddenmessages are used to draw in the indorser and stir up interest in the product.     There is an winsome young couple engaged in what appears to be astrip-poker game. The globe is obviously losing. He is apparently nude behind a humor table, wearing only his shoes, with his jeans draped over him. His briefsare on the floor under the table, reinforcing the fact that he is nude. He has a count on of disbelief on his face, but at the same time, he looks euphoric and content.It is almost as if he is thinking, "Oh no, now I am nude. What leave behind I do now?".The young lady has obviously non lost a single stack. She is fullyclothed and seems to be in total control of the game and her life. This makessense since the magazine the a d appears in is geared towards teenage girls. Shesits in a somewhat sensual pose, inclining forward, with a look of confidence andachievement on her face. She obviously knows that her hand is a winner, and thather companion will soon be without even his shoes.On the table are two glaze of milk. This is one of the most effectualimages in the ad. I entrust they are there to counteract the inner overtonesand idea of risk-taking in the ad. Milk is included as if to say, "Even thoughthese two young people are probably going to keep sex when the game is finished,they are wholesome, good people." Milk works a good deal better than using soft drinks,for example. If the makers of the ad had used cola for instance, the readercould not have really known if the liquid in the eyeglasses was cola, dark beer, orliquor. By using milk, the people who produced the ad make certain that thereader could make no mis experience about what the glasses contain.Surrounding the border of the a d are playing cards. I believe theyrepresent the idea of gambling and a "Devil may maintenance" attitude. The cards conveyto the reader that its all right to gamble and take chances. They seem to say,"If you wear our jeans, you can take chances and still be in control." Teen agegirls are looking for this type of message, so this ad is very effective inrelaying this thought.