Perodua research Essay

Consumer made various finis in their daily life-time from basic necessarily to the luxury ask. Their needs include basic somatogenetic needs food, clothing, warmth, and safety, social needs for belonging and affection and individual needs for knowledge and self- expression, they ar a basic part of human falsify up. Nowadays, consumers demand for better quality and harvest-time knowledge on products of overhauls. The consumer expectations and set are heared in various factors such as benefit and avail of the products or run before making the purchasing decisions. The product and utility offered from machine industry must be fulfill customers demand. The car industry should create various plan and delivering relevant functions. similarly that, the car industry should look at the customer needs and wants and provide distinct product to different consumer that give satisfy their need. This search is attempted to recognise and analyze the factors that affecting th e customer buy decision on car and to know what factors may regulate their buying decision.1.1 Local Car companionPeroduaPerusahaan Otomobil Kedua Sdn Bhd (PERDUA), Established in 1993, is a joint venture company amidst Malaysian and Japanese Partners. The shareholders of Perodua are UMW cooperation Sdn. Bhd with 38% stake, Daihatsu force back co. Ltd (20%) MBM resources Bhd (20%) PNB Equity Resources deal Sdn Bhd (10%) , Mitsui &(7%) and Daihatsu ( Malaysia) Sdn Bhd ( 5%). The company started operations in 1994 and the ever so fashionable Perodua Kancil was introduced to the Malaysian trade in August the same year.to date the side by side(p) fomites have rolled bulge of the Perodua plant The Perodua Rusa March 1996The Perodua Kembara August 1998 The Perodua Kenari June 2000The Perodua Myvi whitethorn 2005The Perodua Viva May 2007The Perodua Nautica 4 WD May 2008The Perodua Alza- November 2009As of May 2008, Perodua has sell some 1.4 million units of vehicles of vari ous models Perodua Headquarters is located on an 81 Hectare site inSungai Choh, Rawang, Selangor Darul Ehsan. It ho physical exertions among new(prenominal)s Perodua Corporate building , R&D testing laboratories and styling studio, vehicle test track , manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts ware house. Perodua Auto Corporation Sdn Bhd (PCSB) was established in the net quarter of 2001.Besides Perodua , the two other joint venture partners of PCSB are Daihatsu Motor Co.Ltd and Mitsui & Co.Ltd both Japan. The manufacturing operations of the Perodua Group are being managed by PCSB. The third active deep down the group are.Perodua gross sales Sdn Bhd (PSSB) is responsible for the sales, Marketing and distribution of all Perodua vehicles as well as afterwardward sales services and spare parts operations. Perodua Manufacturing Sdn Bhd (PMSB) is the company responsible for the manufacturing of Perodua Vehicles. Pe rodua Engine Manufacturing Sdn Bhd (PEMSB) undertakes the assembly of vehicle engines and too manufacturing of selected engine comp binglent parts operations. WorkforceThe total topic of manpower of Perodua was over 10,000 staff as of May 2011 returnion energyThe plant currently has the capacity to produce 250000 units per annum, on 2 change cycle.Sales and service NetworkTo the date ,PSSB has 39 sales branches and one hundred forty sales dealers nationwide to serve its customers efficiently .It also has 41 service branches and 120 services show uplets through go forth Malaysia for customers Convenience.OverseasPerodua vehicles are sold in countries such as the UK,Singapore ,Brunei,Fiji,Nepal and Sri Lanka.1.2 Research ProblemTransportation nowadays rear say as a needs for todays monastic order .The consumer nowadays have different request for their car. The goals for the most Perodua car are to sustain competitive advantages and call on or maintain as the market leader. Ho wever question as to how one can achieve this facilitate remain despite studies and recommendations are carried out in order to realise consumer buying appearance and ways to improve marketing strategies to move more exploitively come upon to consumer. Therefore, this research would attempt to identify the factors that cultivate consumer buying mien andto register whether pricing, quality, design, interest rate and the service after sales have significant contribution to consumer buying decision and the importance of their consumption affecting the buying bearing. Some people are buying Perodua car and some of them are buying imported car. This study is to ascertain out why people are buying Perodua car and the factors that can influence them to buy Perodua car.1.3 Objective of the studyThe objective of this research is to examine several(prenominal) factors that influencing the consumer buying decision on local car as follow. To predominate out whether equipment casu alty influence consumer buying expression towards Perodua car. To find out whether design of the car will influence consumer buying mien. To find out whether interest rate of the Perodua car influence consumer buying behavior To find out whether quality of the Perodua car will influence consumer buying behavior To find out whether service after sales will influence consumer buying behavior towards Perodua.1.4 Scope of the studyThis study cover how consumer distinguish and deciding on purchase their car. The factors and criteria that the consumer will take into considerations when purchasing a car. This study conducted to provide a cleared picture on factors that accomplishable on affecting consumer consumption decision and to find out the least(prenominal) importance factors at consumer in purchasing car. This research suggest that consumer buying behavior can be ca apply by factors such as price , design of the car, interest rate , Quality and also sales after service. Questi onnaire will be conducted and distributed to local car users. Questionnaire will be highly-developed based on the dependent and independent variable which will thusly be distributed to despondence ( Uses of local car) Questionnaire will be collected for summary utilize SPSS to obtain findings. This will be follow by word and recommendation relevant to objectives of this study.1.5 Significance of the studyTransportation nowadays has become a need for todays society . This study will help the Perodua car industry understand how to consumer think, feel , needs and umpteen variable of the purchase decision process. In additional , This paper would consider on the ways that marketers can adapt and improvetheir marketing strategies to reach the consumer buying behavior to know the relatively factor that may effect consumer purchasing decision on Perodua car.1.6 Definition of groundIn this study, the factors influencing consumer behavior towards Perodua car such as price, design, qua lity, interest rate and service after sales. The definition of harm fully understands the topic of discussion in this study of research.1.6.1 ConsumerConsumer is broad label that refers to any individuals or households that use goods Services generated within the economy .The concept of a consumer is used in different context, so that the usage and significance of the term may qualify . (From Wikipedia). 1.6.2 Consumer Buying behavior process and physical activity Consumer buying is defined as decision making process and physical activity whereby individuals engage in when evaluating, acquiring, using or disposing of goods and service. ( Sternbock, 2013). It is a subset of human behavior on how they use their resource on consumption related items.The study of consumer behavior abide marketers to understand and predict how consumer are likely to react to various randomness and environmental cues and able to shape their marketing strategies accordingly. (Leon G. Schiffman & Leslie Lazar Kanuk, Consumer Behavior 2013).It is also concerned with the question of what, why, when, where, how and how often they buy it, 1.6.3. CarAn automobile or motor car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor. Most Definitions of the term propound that automobiles are designed to run primarily on roads, to have seating area for one to eight people, to typically have four wheels, and to be constructed chiefly for the transport of people rather than goods.1.6.4 PricePrice in economics and business is the result of an exchange and from that trade we assign a mathematical monetary value to a good, service or asset. Price is totally part of the information we get from observing and exchange. The other part is the gaudiness of the goods traded per unit time, called therate of purchase or sale. From this additional information we understand the extend of the market and the elasticity of the demand and supply. In gene ral terms price is the result of an exchange or transaction that takes place in the midst of two parties and refers to what must be given up by one party in order to obtain something offered by another party.1.6.5 Product designProduct design can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Product Designers conceptualize and evaluate ideas, making indeed tangible through products in more systematic approach. The role of a product spring encompasses many characteristics of the marketing manager, product manager, industrial designer and design engineer.1.6.6 Interest rateA rate which is charged or paid for the use of money. An interest rate is often expressed as an annual percentage of the principal. It is calculated by dividing the amount of interest by the amount of principal. Interest rates often change as a result of inflation and Federal Reserve policies.1.6.7 QualityQuality is the receiv ed of something when it is compared to other things such as how good and how the something is. If a product fulfils the customers expectations, the customer will be pleased and consider that the product is of acceptable or even high quality. If his or her expectations are not fulfilled, the customer will consider that the product is of low quality this gist that the quality of a product may be defined as its ability to fulfil the customers needs and expectations. Quality needs to be defined firstly in terms of parameters or characteristics, which vary from product to product.1.6.8 After sales serviceService, which is addressed here, should be an integral part of any companys export strategy from the start. right on handled, service can be a foundation for growth. Service is the urge on delivery of the product. It is courteous sales personnel. It is a user or service manual modified to meet your customers needs. It is ready gate to a service facility. It is knowledgeable, cost effective maintenance, repair or replacement.1.7summaryThis report is presented in five chapters. Each chapter is connected to the other and is systematically structured to ensure easier understanding of the research. The first chapter is the introduction of the consumer buying behavior on Perodua car. It include the research problem and the objective and definition of terms are also include to allow better understanding of objectives of the research and terms used in this research .Chapter two is the literature reviews where other literature source are extracted to address the topic of consumer buying behavior on Perodua Car. Chapter three is the discussion of theoretical framework used in this research.This chapter also involved the method of used for collection data and statistical method used to analyze the data. Chapter four is the discussion of the data self-collected in this research .this discussions involved in this chapter include the hypotheses testing and valuation of finding in the research area. Chapter five is the discussion of findings together with the decision of this research. This chapter also covers the recommendations of factors that have significant impact and influence the most consumer purchase decision.